The Benefits of Ecommerce Web Design

Recent studies indicate that now is a good time to design an Ecommerce website. Ecommerce business is having a very positive impact on the UK economy. After the global recession many business owners and shopkeepers discovered the benefits of using the Internet as a business platform.

Web Designtechnology is continually evolving and shaping the way in which we conduct business. What is Ecommerce? Ecommerce refers to the buying or selling of products and services via the Internet. This exciting form of online commerce has revolutionised the retail industry so let’s take a look at some of the benefits associated with Ecommerce.

1) Reach a bigger audience.
We all know how important physical location is in terms of the retail industry. The physical location of your shop will determine the amount and type of customers viewing and purchasing your products and/ or services.

Worldwide Internet usage has grown with 444.8 %since 2000and one of the benefits of having an ecommerce website is its potential to reach a wide audience. The Internet enables businesses to showcase their products or services to an extensive online audience. (Internet World Stats)

2) Sell Your Product From Anywhere…
An Ecommerce web design enables you to sell and market your product from anywhere in the world. Today’s automated shopping cart and payment gateway systems have eliminated the need for one-on-one customer interaction. An ecommerce website will sell your products for you, requiring little to no physical supervision on your part. Products are catalogued, stocked, labelled and ordered electronically.

3) Sell Your Products Anytime…
Ecommerce websites enable you to sell your products or services 24/7. This digital retail process minimises or even eliminates processing errors and time delays.

The strategic benefit of an Ecommerce enabled business is that it reduces the delivery, resource and labour time associated with traditional retail. An Ecommerce CMS will automatically cover the following administrative areas in your business:

  • Document preparation
  • Error detection and correction
  • Reconciliation
  • Mail preparation
  • Communication
  • Data entry

4) Saving time – Saving money:
One of the biggest selling points of Ecommerce Web Design is its ability to save you time and evidently money. Ecommerce business requires less maintenance, less staff, less time.

From the buyer’s perspective, Ecommerce also has a few additional advantages such as:

  • Increased search efficiency
  • More comprehensive purchase information
  • Decreased time expenditure for resolving invoices and order discrepancies
  • Higher selection with greater visibility

When considering whether to design an Ecommerce website, take all of these facts into consideration. We’ve also written an article specifically on E-commerce websites and the UK economy. You can find this under the LILO article section.

The Benefits Of Ecommerce

You have a product or service that you can offer to the general public but you do not know how to reach out to prospective clients at the least possible cost. There is a new service that offers a wide clientèle base and with a vast array of support systems to assist in the marketing and sales of your product. This online service is called e-commerce and it features many services that would provide much benefit for you as a supplier.

1. Marketing Arm

The first benefit from the engagement of the service would be a far reaching marketing arm aimed to promote your product for website visitors. Your product would be included in the product catalogue of inventoried items. With this, your product would be offered for sale and be given adequate space online within the site for the online shopper with the opportunity to purchase the product. This avoids the need for the supplier to spend on marketing and advertising.

2. Administrative matters

As a supplier, there are a thousand and one aspects of the product and the business that needs to be addressed. And if an additional task of overseeing the sales and supply is added, you may end up with too much on your plate. E-commerce answers the administrative matters concerning the site and its business processes. This is one aspect of your business that would be answered by experts in the field.

3. Profit Realization

With the use of the site services, with the expanded marketing coverage and administrative task handling, you would realize productivity and profit would be earned. The simple engagement of e-commerce can make this a reality and make your business flourish on the Internet.

eCommerce Shopping Sites

Today’s world is the world of internet, from gathering some information to buying any product everything can be done by internet. eCommerce is one of the most important facets of the Internet to have emerged in the recent times. eCommerce, which is short for electronic commerce, is the process used to distribute, buy, sell or market goods and services, and the transfer of funds online, through electronic communications or networks. Electronic commerce is commonly referred to as online commerce, Web commerce, eBusiness, eRetail, eTailing, e-tailing, or EC. eCommerce or electronic commerce has opened up new vistas of doing business anytime, anywhere.

At any given time, there are approximately 8 million consumers worldwide that actively shop and buy through Web based stores or retailers (nearly one tenth of our world population). Online studies have claimed that online retail revenues will surpass the quarter-trillion-dollar mark by 2011.

How It Works

The three main components of eCommerce are the Merchant Account, the Gateway, and the merchant’s Shopping Cart.

– Customer logs on to Internet to shop and connects to Merchant’s site.

– Customer elects to purchase a service or goods from merchant site.

– Merchants site connects to their Transaction Server (Gateway) through the Internet.

– Transaction Server connects to the Processing Network (ACH) to determine if Customers funds are available.

– Processing Network approves or disapproves transaction.

– If approved, Processing Network tells Transaction Server to proceed with sale.

1. Processing Network authorizes transfer of funds from Customer Bank to Merchant Bank.

2. Transaction Server confirms sale to Merchant’s site

3. Merchants site confirms sale to Customer

4. Depending on setup, Merchant delivers service or goods to Customer.

– If disapproved, Processing Network tells Transaction Server to decline sale.

1. Transaction Server relays decline notice to Merchant’s site.

2. Merchant’s site declines sale to customer.

There are multiple layers of security for both the merchant and customer, both at the site level and in the transaction server/processing network, as well as at the banks. All sensitive information, especially the credit card number, is encrypted before transmission.

It is imperative that an eCommerce website offers absolute security for the transactions that are carried out using credit cards. For the success of any eCommerce website it is necessary that a proper choice of payment gateway is made. A payment gateway is a separate service and acts as an intermediary between the website’s shopping cart and all the financial networks involved with the transaction, including the customers’ credit card issuer and the eCommerce website. If the eCommerce website has already purchased a shopping cart software, it needs to ensure that the payment gateway service is compatible with that shopping cart.

The benefits of eCommerce:

– Purchases can be made 24 hours a day, 7 days a week.

– Ease of purchasing goods.

– Your marketplace is larger and can increase your sales potential.

– Payment for your goods or services can be make immediately.

– Lower Startup Costs Increase Efficiency and Profitability.

– More convenient for customers.

– Reduces your overheads.

– The direct cost-of-sale for an order taken from a website is lower than through traditional means (retail, paper-based), as there is no human interaction during the online electronic purchase order process.

– Transactions can be processed quicker.

– Selling Online allows merchants to target and reach audiences, even on a limited budget. This creates the potential for anyone to sell anything Online.

– You can quickly update prices.

– Easier to Maintain Over Time. If an eCommerce design is done correctly from the very beginning, it will make the task of design maintenance much easier over time.