eCommerce Shopping Sites

Today’s world is the world of internet, from gathering some information to buying any product everything can be done by internet. eCommerce is one of the most important facets of the Internet to have emerged in the recent times. eCommerce, which is short for electronic commerce, is the process used to distribute, buy, sell or market goods and services, and the transfer of funds online, through electronic communications or networks. Electronic commerce is commonly referred to as online commerce, Web commerce, eBusiness, eRetail, eTailing, e-tailing, or EC. eCommerce or electronic commerce has opened up new vistas of doing business anytime, anywhere.

At any given time, there are approximately 8 million consumers worldwide that actively shop and buy through Web based stores or retailers (nearly one tenth of our world population). Online studies have claimed that online retail revenues will surpass the quarter-trillion-dollar mark by 2011.

How It Works

The three main components of eCommerce are the Merchant Account, the Gateway, and the merchant’s Shopping Cart.

– Customer logs on to Internet to shop and connects to Merchant’s site.

– Customer elects to purchase a service or goods from merchant site.

– Merchants site connects to their Transaction Server (Gateway) through the Internet.

– Transaction Server connects to the Processing Network (ACH) to determine if Customers funds are available.

– Processing Network approves or disapproves transaction.

– If approved, Processing Network tells Transaction Server to proceed with sale.

1. Processing Network authorizes transfer of funds from Customer Bank to Merchant Bank.

2. Transaction Server confirms sale to Merchant’s site

3. Merchants site confirms sale to Customer

4. Depending on setup, Merchant delivers service or goods to Customer.

– If disapproved, Processing Network tells Transaction Server to decline sale.

1. Transaction Server relays decline notice to Merchant’s site.

2. Merchant’s site declines sale to customer.

There are multiple layers of security for both the merchant and customer, both at the site level and in the transaction server/processing network, as well as at the banks. All sensitive information, especially the credit card number, is encrypted before transmission.

It is imperative that an eCommerce website offers absolute security for the transactions that are carried out using credit cards. For the success of any eCommerce website it is necessary that a proper choice of payment gateway is made. A payment gateway is a separate service and acts as an intermediary between the website’s shopping cart and all the financial networks involved with the transaction, including the customers’ credit card issuer and the eCommerce website. If the eCommerce website has already purchased a shopping cart software, it needs to ensure that the payment gateway service is compatible with that shopping cart.

The benefits of eCommerce:

– Purchases can be made 24 hours a day, 7 days a week.

– Ease of purchasing goods.

– Your marketplace is larger and can increase your sales potential.

– Payment for your goods or services can be make immediately.

– Lower Startup Costs Increase Efficiency and Profitability.

– More convenient for customers.

– Reduces your overheads.

– The direct cost-of-sale for an order taken from a website is lower than through traditional means (retail, paper-based), as there is no human interaction during the online electronic purchase order process.

– Transactions can be processed quicker.

– Selling Online allows merchants to target and reach audiences, even on a limited budget. This creates the potential for anyone to sell anything Online.

– You can quickly update prices.

– Easier to Maintain Over Time. If an eCommerce design is done correctly from the very beginning, it will make the task of design maintenance much easier over time.

The Benefits of Ecommerce Design

Businesses put up websites for one purpose that is to increase sales, and ecommerce design can help do just that. It has been estimated that a potential customer decides whether to stay on a page or click out in less than 3 seconds. This means that the web design must be attractive enough and provide information that will keep the customer on the page as long as possible. Consumer studies also show that a webpage must not be too “busy” or too blank. Most individuals who are setting up websites on their own simply do not realize how much research and work goes into creating the perfect site.

Ecommerce design is professionals at building business websites, which attract and keep the customer on the site. Once the customer is at the site, the design must include a user-friendly interface for them to use when they find a product or service to buy. Proper web design includes programming which ensures easy ordering and purchase tracking. This includes currency conversion and the tracking of shipping options. People want to know when their product is being processed and when it is shipped. They do not want to guess.

Ease of use for the business is also important. Knowing who visited the site and what products they most viewed helps in future planning for the site and the business. It is also important to upload information for bookkeeping purposes, which saves time for the company. A site that has an interface with Quicken or other accounting software makes documenting the sales easier and less time consuming.

Branding is of the utmost importance to business. Building up a company brand must include a website which solidifies the trust and confidence for customers. Website design incorporates the particular brand a business is trying to build. That means “cookie cutter” sites are not acceptable. The site must be unique and create a memory of a particular business for the customer.

There are many things, which are important to ecommerce design. Having a web design that is professionally built can mean the difference between simply being online and thriving online. Knowing what the customer wants and also streamlining the backend of the website are important issues to address when building a website. It can be left to chance, or it can be left to professionals, but there is a lot at stake, so choose carefully. So, its better to have your website built using the latest technologies available.

Benefits of Ecommerce Web Site

Just imagine when your shop does not require a showroom, office that is opened 24/7 a week. Moreover no staffs to be paid, rates/rent and not even to seep the floor. Ecommerce have unique factors. In other words, it brings your prospect from the advertising and information directly to the point sales, flawlessly by not introducing any other medium. I am just sharing some of personal experience while using the ecommerce websites.

Key Features:
• Ecommerce website allows to customers across the national and international level
• Provides the customers another purchase channel of the client business
• Maximizes the visibility through online marketing and consumers are increased in searching for information using internet as a option
• Appropriate information is provided to the customers on product details, online bidding hours, and queries
• The website availability is for 24*7*365 days
• Predominately it drastically reduces the advertisement cost, since internet marketing is for intended audience, moreover it provides high return on investment
• Exhaustive collection of customer data’s allows the clients to leverage the information to increase future sales from customers
• Frequent online promotions increases the business level
• Accurate business analysis and reporting can be prepared with respect to overall purchase by the customers through online marketing, this allow the clients to evaluate the business

Ecommerce website reduces both the time and personnel required to complete business process. It allows leveraging the sales pitch and increase the brand identity in the global market. Thus, it has become a revolutionary change in the business line.