Improving The Usability Of An Ecommerce Solution, Stage 5, Make Sure Common Questions Are Answered

Making a good impression on your online customers should be your main priority, potential customers are looking for information on your product or they would not be on your website. This information should be readily available from your ecommerce store, eBay store or Facebook Store and the user should not need to search for it. The information about your product and business should be positioned in such a way that the user should not need to question anything or go searching elsewhere to find it.

Ecommerce software has now evolved to create user-friendly processes that benefit your ecommerce solution and help customers on your website. This is of most importance when getting to the ordering process. Having detailed information of what, why and where the order is within the ordering process is of huge benefit to the potential customer and the online business.

In this stage 5 of building a user-friendly ecommerce solution we will look at addressing common customer queries through the ordering process. If an ecommerce store, eBay store or Facebook store is going to work, then the ordering process must begin as soon as the potential customer lands on the website. The questions that the potential customer may have should be in easy reach if the process is going to carry on. Through each step of the ordering process common queries should be answered on a logical basis. For example, looking at the product – a description and price should be given. You may extend this to a comparison with other products or give examples of other products that the customer might be interested in.

Once the product is selected you will begin the crucial process of getting the customers information and making the sale. Through these steps the customer might have questions that you need to answer quickly and smartly. For example, when the customer reaches ‘delivery options’, an estimated delivery time should be displayed along with delivery cost. Customers may be asked for extra information such as home phone number, have a description on-page or via a link/pop-up explaining why you need that phone number.

A lot of ecommerce software packages now have installed description tags where these questions can be answered by the website builder and display on-page. This information is valuable to the customer as the more secure they feel about their order the more chance of them completing the order. Having an ecommerce solution that is informative to the user and has a simple ordering process will highly benefit your sales and give the potential customer confidence in using the website and ordering process again. Having a streamlined ordering process with constant informative descriptions will not give the potential customer an excuse to leave the website.

Go through the entire ordering process in your ecommerce software and ask yourself at each stage, what customers might be asking themselves? The answers to these questions should be provided at that stage either on-page or via a pop up, the idea is not to get the user to leave the page. A good ecommerce solution will have everything the customer needs for them to convert. Use your ecommerce software to your advantage and think what you want to see when placing an order online.