Improving The Usability Of An Ecommerce Solution, Stage 5, Make Sure Common Questions Are Answered

Making a good impression on your online customers should be your main priority, potential customers are looking for information on your product or they would not be on your website. This information should be readily available from your ecommerce store, eBay store or Facebook Store and the user should not need to search for it. The information about your product and business should be positioned in such a way that the user should not need to question anything or go searching elsewhere to find it.

Ecommerce software has now evolved to create user-friendly processes that benefit your ecommerce solution and help customers on your website. This is of most importance when getting to the ordering process. Having detailed information of what, why and where the order is within the ordering process is of huge benefit to the potential customer and the online business.

In this stage 5 of building a user-friendly ecommerce solution we will look at addressing common customer queries through the ordering process. If an ecommerce store, eBay store or Facebook store is going to work, then the ordering process must begin as soon as the potential customer lands on the website. The questions that the potential customer may have should be in easy reach if the process is going to carry on. Through each step of the ordering process common queries should be answered on a logical basis. For example, looking at the product – a description and price should be given. You may extend this to a comparison with other products or give examples of other products that the customer might be interested in.

Once the product is selected you will begin the crucial process of getting the customers information and making the sale. Through these steps the customer might have questions that you need to answer quickly and smartly. For example, when the customer reaches ‘delivery options’, an estimated delivery time should be displayed along with delivery cost. Customers may be asked for extra information such as home phone number, have a description on-page or via a link/pop-up explaining why you need that phone number.

A lot of ecommerce software packages now have installed description tags where these questions can be answered by the website builder and display on-page. This information is valuable to the customer as the more secure they feel about their order the more chance of them completing the order. Having an ecommerce solution that is informative to the user and has a simple ordering process will highly benefit your sales and give the potential customer confidence in using the website and ordering process again. Having a streamlined ordering process with constant informative descriptions will not give the potential customer an excuse to leave the website.

Go through the entire ordering process in your ecommerce software and ask yourself at each stage, what customers might be asking themselves? The answers to these questions should be provided at that stage either on-page or via a pop up, the idea is not to get the user to leave the page. A good ecommerce solution will have everything the customer needs for them to convert. Use your ecommerce software to your advantage and think what you want to see when placing an order online.

10 Benefits of eCommerce Website in Business

Electronic Commerce, or eCommerce which literally means business trading through the internet is a system that allows online movements, buying, selling goods, services, and information. eCommerce sites enable businesses of all sizes to reach their target range of customers without being physically present.

Benefits of eCommerce Website in Business

1. Saves Time:

In the Commercial markets, time plays an important role to both the business and consumers. eCommerce steps in and replaced the traditional commerce method where a single transaction can cost both parties a lot of valuable time. For instance, a banking transaction can be completed through the internet within a few minutes compared to the traditional banking method which may take up to hours.

2. Saves Money:

eCommerce is much more cost effective compared to traditional commerce method. eCommerce saves the cost used for the middle persons to sell their products and diverts to another aspect of their business. One instance is the famous computer enterprise Dell, which practice such a method by running most of their business through internet without involving any third parties.

3. Connects People with Products:

eCommerce provides better connectivity for its potential customer as their respective website can be accessed virtually from anywhere through internet. Thus more potential customers can get in touch with the companies’ business and eliminate the limits of geographical location.

4. Provides Freedom Of Choice

E-Trade offers multiple options for the consumer because the Internet contain endless numbers of different topics and locations, services and users can access throughout the world.

5. Creates a wide range of Opportunities:

The appearance of eCommerce as a pioneer has opened up various windows of opportunities for a variety of other companies and investors. For example, due to the booming of eCommerce, more and more resources are being directed into electronic securities, internet facilities, business plans and new technologies.

6. Provides Comparison Shopping:

eCommerce facilitates comparison shopping. There are several shopping search engines and comparison shopping websites that allow customers to browse multiple eCommerce merchants and find the best prices.

7. Assures 24/7 service even to people:

The customer can do transactions for the product or inquire about any product/services provided by a company any time, any where from any location. eCommerce application provides user more options and quicker delivery of products.

8. Makes life Easier

eCommerce has enabled access to services and products to rural areas as well, which are otherwise not available to them. eCommerce helps government to deliver public services like health care, education, social services at reduced cost and in an improved way.

9. Increases Interaction with Customers:

An online presence provides business with the opportunity to increase communications with customers through interactive elements such as product review’s, email newsletters, customer feedback, discussion forums and blogs. This insightful information can then be used to improve customer relations and fed back into business planning.

10. Helps to keep up with other competitors:

In order to stay competitive and not get left behind-each company needs to keep an eye on what other companies are doing. And because the internet provides transparency, there is no quicker and easier way to keep on top of what competitors are doing than monitoring their websites.

The Benefits of Ecommerce Design

Businesses put up websites for one purpose that is to increase sales, and ecommerce design can help do just that. It has been estimated that a potential customer decides whether to stay on a page or click out in less than 3 seconds. This means that the web design must be attractive enough and provide information that will keep the customer on the page as long as possible. Consumer studies also show that a webpage must not be too “busy” or too blank. Most individuals who are setting up websites on their own simply do not realize how much research and work goes into creating the perfect site.

Ecommerce design is professionals at building business websites, which attract and keep the customer on the site. Once the customer is at the site, the design must include a user-friendly interface for them to use when they find a product or service to buy. Proper web design includes programming which ensures easy ordering and purchase tracking. This includes currency conversion and the tracking of shipping options. People want to know when their product is being processed and when it is shipped. They do not want to guess.

Ease of use for the business is also important. Knowing who visited the site and what products they most viewed helps in future planning for the site and the business. It is also important to upload information for bookkeeping purposes, which saves time for the company. A site that has an interface with Quicken or other accounting software makes documenting the sales easier and less time consuming.

Branding is of the utmost importance to business. Building up a company brand must include a website which solidifies the trust and confidence for customers. Website design incorporates the particular brand a business is trying to build. That means “cookie cutter” sites are not acceptable. The site must be unique and create a memory of a particular business for the customer.

There are many things, which are important to ecommerce design. Having a web design that is professionally built can mean the difference between simply being online and thriving online. Knowing what the customer wants and also streamlining the backend of the website are important issues to address when building a website. It can be left to chance, or it can be left to professionals, but there is a lot at stake, so choose carefully. So, its better to have your website built using the latest technologies available.